NIDA SHAY

Hand Made
Small Production
Ethical Production

NIDA SHAY is a contemporary luxury brand known for its artisanal hand-embroidery and bespoke craftsmanship.

Designer Nida Tahir Shaheryar began her career in finance before following her passion and enrolling at Parsons School of Design in Paris. Her label evolved from private bespoke commissions for royal families in the UAE to a global brand with roots in Singapore and now London.

NIDA SHAY is celebrated for its meticulous hand-made garments in silk, satin, chiffon, organza and velvet, with signature zardozi and hand-embroidery that preserve traditional craft and empower artisans from rural Pakistan.

This designer is selling with us exclusively in our London flagship store. Contact us at [email protected] to arrange a virtual shopping session or come visit us at 49 Marylebone Lane, London W1U 2NT.