Asmuss Clothing

Asmuss designs clothing that does more, allowing women who wear them to do more too.
Creating womenswear where function and fashion meet by using technically intelligent, responsible fabrics and season-less silhouettes.
Clare and Fiona created Asmuss by drawing on a shared family passion for arts, travel and nature and the difficulty they had in finding outdoor and travel clothing that had style and was responsible.

Asmuss was created to address that need, giving modern women a wardrobe that can multi-task as much as they do. The belief that style doesn't have to be compromised to get comfort, versatility and functionality, or that utility doesn't require a logo to be emblazoned everywhere are core to Asmuss to create a blend of slow fashion and "quiet outdoors" style.

Asmuss is committed to creating clothing that is effortless, easy and ethical, blending transparent fashion with technically intelligent, renewable fabrics and season-less silhouettes, for timeless styles to suit every lifestyle, without harm to the environment.
With a background in textiles science and fashion design Clare saw first-hand the devastating toll fast fashion has on the environment, and set out to create a brand where things are done differently.

From fibres to final packaging, the Asmuss collection is designed to be kind to your body, the environment, and the people making your clothes.