As We Are Now

Organic Materials
Women-Owned
Made in Europe
Ethical Production
Zero Waste

Reflecting over how the fashion industry has made women feel uncomfortable about how our bodies change throughout life, I wanted to design clothes that make us feel good about ourselves - just as we are.

I founded As We Are Now as a solution: a modular, transversal wardrobe that transitions effortlessly from home to work, and from work to evening, without compromising style, comfort and sustainability.

With a vision to empower all women, As We Are Now combines intentional design, luxurious comfort, and a radical commitment to circular fashion.
- Anette, Founder of As We Are Now