SIGI STYLE

THE DESIGNER

Sigrid Mueller, the designer of Sigi Style, is a lawyer by education, a wife and a mom and has had, what she consider to be, the good fortune of living on three continents as well as the opportunity to travel extensively. All these experiences have very much influenced her life and the cashmere brand she eventually launched.

"I have always liked style and elegance but I have an almost obsessive dislike of wastefulness which is why my relationship to fashion - an extremely wasteful industry - is very much a love-hate relationship. I have always rejected the idea of a need for constantly changing seasonal collections and the pressure that one needs to constantly update one’s wardrobe in order to be in step with the latest trends."

This is why when she embarked on the adventure of launching her own ‘fashion’ brand, Sigrid struggled with how to make the fashion part work with what she believes in. The result is that her products are elegant and timeless as supposed to just trendy, versatile instead of merely seasonal and of the highest possible quality, so that they can be used for many, many years.

Her designs reflect her practical nature in that they are useful but at the same time luxurious. Whether a blanket or a travel wrap, she imagines her customers using these pieces year round and enjoying and treasuring them year after year. 

 

THE BRAND

It all started with a trip…  Sigrid has always loved cashmere, but discovered a new appreciation for it during an inspiring family trip to Mongolia, where she and her family lived with and experienced the way of life of the nomadic goat herders on the Mongolian steppe.  She was intrigued by the paradox of how such a warm, soft and luxurious wool came from a harsh, rugged and unforgiving environment.

Then a dinner…  Some time later, over a casual dinner conversation with friends, the idea for Sigi Style was born - a company dedicated to bringing comfort, luxury and style from the vast Mongolian steppe into the homes of people all over the world. First it was only an idea, something one muses about, while enjoying a bottle of wine, but in time, the idea became an obsession and then a mission.

Now Sigi Style is a luxury cashmere brand manufacturing home and fashion accessories from only the highest quality, locally sourced Mongolian cashmere fibers. Sigi Style's promise to you…  You’ll notice the quality difference, both the very first time you touch one of their designs and for many years to come.