KAM CE KAM
Creative Director of the brand and designer of the debut collection, Jehanara Knowles grew up between New Delhi and London, fuelling her passion for the fusion of tradition in her early years. With a background in architecture, studying for her bachelor's degree at Central St. Martins, Jehanara worked at an interior and architectural design firm for five years. After two years, she realised that furniture design was her true passion and began work on the idea for Kam Ce Kam. Jehanara has a strong connection to India and wanted to create a brand that celebrated the rich resources of India and show them in a contemporary light.
Kam Ce Kam is a furniture and interiors brand born from a passion for innovative design conceived through traditional methods of manufacturing. From the material to the making, the story is one of passion and integrity, coupled with a genuine desire to revive the heritage of Indian craft in a considered, conscious and contemporary manner.
Kam Ce Kam translates to ‘At the very least’ in Hindi and this has become the brand’s philosophy: ‘At the very least’ we encourage people to acquaint themselves with crafts rooted in the history of traditional culture by creating designs that relate to their every-day living.
Each piece is inspired by a component of traditional craft whilst telling the story of the maker and the materials used. Beginning with the skilled history behind the artisan, the designs incorporate age-old techniques such as cane weaving and stone carving. It continues on to the materials where timber, stone, leather and cane are organically fused with seat pads filled with coir and table-tops created from marble offcuts.
A conscious drive to utilise natural and sustainably sourced materials lies at the heart of Kam Ce Kam’s production. Visually, the pieces reflect those seen in the colonial era, adapted to suit today’s contemporary lifestyle. It is a perfect medley of the cultures of India and Britain, brought to life in the 21st century.