Adeela Salehjee


Adeela Salehjee’s collections feature a range of luxurious knitwear material. Expect plenty of cashmere, cashmere blends in fine to chunky weights that offers simplicity & utmost quality. Adeela plays off classic silhouettes adding a modern edge through her use of whimsical motifs: think rainbows & swarovski stars embellished onto unpretentious knitwear shapes. 

The brand focuses on having sophisticated pieces that can take you from day to evening making them easy to dress up or down without compromising on the well dressed look. 

The brand ethos is to create beautiful pieces without having a negative impact on the environment. hence working only with vertical supply chain to maximise efficiency and eliminate waste.

Adeela Salehjee Brand



Adeela Salehjee Designer

 Adeela is a London based designer, knitwear specialist, creative director and entrepreneur with well over a decade of business, luxury and fashion industry experience. Her extensive training includes a BA in Textile Design from Central Saint Martins and a BA in Business from the American University London. She graduating she has worked for and been head-hunted continuously by many well-known houses including Dior Couture, Vivienne Westwood & Burberry. 

Her experience has ranged from designing and developing collections, directing and managing large creative teams, fashion sourcing and building client & production relationships, through to working on marketing and PR activities. Her deep knowledge of the luxury and fashion market has moulded her vision to provide customers with luxury essentials that adhere to the environmental standards, whilst striving towards being a ket player championing