Aase Hopstock is a Norwegian-born artist who has lived in London for 16 years. For as along as she can remember, she has been obsessed with colour, form, texture, glamour, beauty and aesthetics, not to mention a neatly sharpened set of pencils.
Having told aesthetic tales through stage costumes, her own footwear brand, as well as numerous published illustrated works, Aase developed a great interest in the stories and philosophies that drive people’s personal sense of colour and style. After growing somewhat weary of fashion cycle, Aase decided to go back to her first love, drawing, and create a brand with a stronger sense of sustainability and permanence. In 2018, House of Hopstock was launched as her own illustrated universe, full of prints, vibrancy and colour.
House of Hopstock has a unique aesthetic, focusing on modern, bold, and vibrant illustrated prints. It is neither shy nor understated. Stories are an important part of the brand, be it the story behind the product and who produced it, to the materials used, as well as the story behind each print.
Currently the brand offers velvet cushions, fine bone china with 22ct gold detailing, kitchen textiles, wallpaper, fine art prints, as well as beauty bags and lavender-filled eye masks. Great value is placed on the ideas of quality, sustainability, and permanence. The entire production chain is based in the UK, with transparency and provenance being protagonists, and all print collections are made to last.