Created by New Zealand sisters Clare and Fiona Warburton, Asmuss draws on a shared family passion for arts, travel and nature.

Founded in an early love of the outdoors and an urge to explore, the seeds of Asmuss were sown over many family holidays, from early expeditions around the sisters’ native New Zealand, to travels through South and Central America on a four-month adventure.

Spanning continents and years, their trips highlighted a need for versatile, sustainable solutions that could travel easily and work hard, without compromising on style.

With a background in fashion design and textile science, Clare saw first-hand the devastating toll fast fashion was, and is, having on the environment, and set out to create a brand where things are done differently.

Purveyors of simple, sustainable style, Asmuss offers elevated essentials for everyday adventures.  Creating premium quality designs with minimalist silhouettes to deliver ethical wardrobe staples designed to last. Subtle detailing, clever cutting and delicate draping in their designs offer classic, seasonless silhouettes for timeless style.

Asmuss was created to give modern women a wardrobe that can multi-task as much as they do.  From fibres to final packaging, the Asmuss collection is designed to be kind to your body, the environment, and the people making your clothes.

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Twisted Leggings
Out Stock

These are not your typical leggings.  The Twisted Leggings have been created to add a unique sense of style with the front leg zip providing some drama but they are functional enough to go for a run in them. High waisted with drawstring...

£129.00
A-line T-shirt - Black Rose (Limited Edition)
Out Stock

Add effortless impact to any outfit with the beautiful A-Line Black Rose T-shirt.  A hand-drawn rose print delivers an abstract effect to Asmuss' classic A-line cut, for an eye-catching update to an everyday essential. Enhancing your natural glow with its dusky pink...

£119.00
A-line Long Sleeve T-shirt - Zig-Zag (Limited Edition)
Out Stock

Inject your style with a hint of print in the A-Line Long Sleeve Zig Zag T-shirt.  Cut to flatter with fitted sleeves and an A-line silhouette, it’s made using super soft Tech Wool, to protect you from both the heat of...

£129.00
Panelled T-shirt - White
Out Stock

Asmuss designed their Panelled T-shirt in White Eco Tech Cotton because every wardrobe needs the perfect white t-shirt.  For a tailored twist on a sartorial staple, they have added geometric seam lines and distinctive panelled detailing to give you a fine tuned fit with just...

£99.00
Boxy T-shirt - White w Rose Embroidery
Out Stock

Basics don’t need to be boring - elevate your everyday style with the Boxy T-shirt with Rose Embroidery, a clean lined classic that’ll make you feel fantastic. Chosen for its classic cotton T-shirt feel and moisture wicking properties, it is made...

£99.00
Boxy Cropped T-shirt - Painterly Rose (Limited Edition)
Out Stock

Add some serious floral flair to your wardrobe in the Painterly Rose T-shirt.  Sporting colourful hand drawn blooms on a checked base, this elevated take on a classic helps you move through your day with ease. Made with temperature-regulating Tech...

£119.00
Pleated Zip Through Sweater
Out Stock

Feel snug and stylish when you wear our Pleated Zip Through Sweater with asymmetric pleat detail. It is perfect to throw on when you need that extra warmth but want a level of sophistication when you are travelling. Made with...

£199.00
Pleated Tank - Sea Green
Out Stock

Whether you are travelling somewhere new or staying closer to home our Pleated Tank can be dressed up or down to fit opportunities as they present themselves. Loose fit through the body with shaped armholes to limit gaping Asymmetric pleating...

£89.00
Pleated Tank - Black
Out Stock

Whether you are travelling somewhere new or staying closer to home our Pleated Tank can be dressed up or down to fit opportunities as they present themselves. Loose fit through the body with shaped armholes to limit gaping Asymmetric pleating...

£89.00
Panelled Trousers
Out Stock

The Asmuss Panelled Trousers are for when you want trousers that look smart but are comfortable. Whether you are on a long haul flight, seeing the sights of Paris or on a Sunday hike to a great pub. High waist with...

£209.00
Bucket Hat: Wide Brim
Out Stock

Keep the sun’s rays off your face with this wide brim bucket hat when you are in sunnier destinations. It is made from our water-resistant sustainable fabric in case there is a sun shower. It is decorated with an embroidered...

£89.00
Boxy T-shirt - Geometric Rose Print
Out Stock

The Geometric Rose Print Boxy T-shirt was designed for when you want more colour and pattern in our sportier look. Print based on our geometric take of the Evelyn rose (for our namesake and grandmother Evelyn Asmuss) Crew neck and dropped shoulder with shoulder...

£99.00
Oversized Boat Neck Sweater
Out Stock

Feel snug and stylish when you wear the Asmuss Oversized Boat Neck Sweater with Badge. It is perfect to throw on when it’s cold outside. Made with wool on the outside for warmth and looks, and fleece on the inside for the soft...

£169.00
Wide Leg Trousers
Out Stock

These wide-leg trousers are versatile enough to wear around the city or on a day hike along the coast. The pleat design element creates a modern aesthetic while the pockets add functionality. High waist and elasticated waistband for comfort Wide leg with front...

£209.00