Adeela Salehjee is a London-based designer, knitwear specialist, creative director and entrepreneur with well over a decade of business, luxury and fashion industry experience. Her extensive training includes a BA degree in Textile Design from Central Saint Martins where she specialised in knitwear, as well as a BA in Business Marketing from the American University London.
Adeela has worked for many well-known fashion houses including Dior Couture, Calvin Klein, Vivienne Westwood and, most recently, Burberry where she spent the eight years across a wide spectrum of creative departments. Her deep knowledge market has moulded her vision to provide customers with luxury essentials that adhere to the latest environmental standards, whilst championing environmental preservation and eliminating waste.
Adeela’s collections feature a range of knits made from luxurious materials - pure cashmere, cashmere and wool blends and chunky knits that offer simplicity and the utmost quality. Playing off classic silhouettes and adding a modern edge through her use of whimsical motifs, she has also recently added accessories like beanies and scarves to the line-up.